Directed by MJ Delaney and produced by Futerra, an international agency that operates in the field of sustainability, #WhoMadeMyClothes, lasting 1 minute and 54 seconds, brings together the stories of the invisible people who make our clothes all over the world, with the fil rouge of a dance inspired by different cultures: there is Africa, there is India, there is China and then there is us, the West, which asks just #whomademyclothes?
It is a powerful message that leads not only to the visualization of human stories that would otherwise remain unknown to most people but also and above all to ask how each of us can contribute to be an active agent of that revolution which asks #whomademyclothes to international brands.
MJ Delaney was named as one of Company Magazine’s ’30 Most Powerful Women in Television Under 30′ and one of Broadcast Magazine’s ‘Hotshots in 2012’. At 26, she created Newport (Ymerodraeth State of Mind), a parody of Jay Z’s Empire State of Mind which went on to become a YouTube sensation. Her debut commercial work was a campaign for Aldi, which won her Best New Director at the BTAA Craft Awards and Best Campaign at the Campaign Big Awards, the Golden Circle Awards and the BTAAs in 2012.
In 2018, MJ Delaney won the BAFTA for Best Short Form Program for Morgana Robinson’s Summer written by Sharon Horgan.
DIRECTOR / MJ Delaney
COUNTRY / United States, BRAND / Fashion Revolution, RUNTIME / 1’54”