Project Description

JURY 2020

Luka Lajić

JURY 2020

Luka Lajić

Luka is a content creator and public relations student who started his journey into the fashion world by writing a fashion blog. Through the blog he came across various projects through which he developed love for photography. Along with photography, he often works on stylistic part of production of the fashion editorials. Some of the most significant projects he worked on were the campaign for Erdem x H&M collection and the first short Croatian fashion documentary – World according to Sever, in collaboration with designer Robert Sever. Although fashion is the main part of his job, he finds the most joy in combining casual combination of outfits for himself and his friends.