Aesthetica Concept is a boutique platform that brings together fashion and film industries and celebrates the art of visual expressions and storytelling. The aim of this platform is to gather, promote and celebrate the cultural impact of fashion film as a medium of storytelling as well as to appreciate the art of fashion design in a traditional cinematic form. Our mission is to inspire conversation on how marketing and film work together to create a fashion audiovisual product that goes beyond the mere advertisement of television or the traditional lookbook. Aestethica Concept is a showcase of how fashion, film, lifestyle and technology are coexisting and blending to create future visionary experiences. The platform also tackles ecological impact of fashion industry as well as sustainability portrayed by industry artists. Aesthetica Concept brings immersive experiences to the viewer via online platform and boutique pop up events.